| 000 | 00821nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080759.0 | ||
| 008 | 981208s1984 us 00 eng d | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 |
_aHF5821 _b.B53 1984 |
||
| 100 | 1 | _aBogart, Leo | |
| 245 | 1 | 0 |
_aStrategy in advertising : _bmatching media and messages to markets and motivation / _cLeo Bogart |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, IL : _bCrain Books, _c1984 |
||
| 300 |
_axiii, 406 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index | ||
| 650 | 0 | _aAdvertising | |
| 907 |
_a.b1221713x _b2023-05-22 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5821 .B53 1984 |
||
| 914 | _avtls000228815 | ||
| 991 | _aF S Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1221713x |
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| 999 |
_c223125 _d223125 |
||