| 000 | 01155nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1989 xxu 00 eng | ||
| 020 | _a0844234753 | ||
| 039 | 9 |
_a200604281858 _bzaina _c200107111254 _dlaili _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aP95.815 _b.L36 |
||
| 100 | 1 | _aLancaster, Kent M. | |
| 245 | 1 | 0 |
_aStrategic media planning / _cKent M. Lancaster, Helen E. Katz. |
| 260 |
_aLincolnwood, Ill. : _bNTC Business Books, _c1989 |
||
| 300 |
_axii, 285 p. : _bill. ; _c25 cm. + _e1 computer disks (3 1/2-5 1/4 in.) |
||
| 500 | _aBook is accompanied by one diskette entitled'Strategic media planning' bearing the same call number and available at Bahagian Koleksi Media | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMass media _xPlanning _xHandbooks, manuals, etc. |
|
| 650 | 0 |
_aMass media _xPlanning _xSoftware |
|
| 700 | 1 | _aKatz, Helen E. | |
| 907 |
_a.b12215090 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kP95.815 .L36 |
||
| 914 | _avtls000228606 | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12215090 |
||
| 999 |
_c222921 _d222921 |
||