| 000 | 01077nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930105619.0 | ||
| 008 | 981208s1995 xxua 001 0 eng | ||
| 020 |
_a2051617077 _cRM179.20 |
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_a201306131822 _bzaina _c200405190859 _dzarina _c199910191632 _dstaff _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 |
_aHF5415.135 _b.K47 1995 |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin and Robert A. Peterson. |
| 250 | _a7th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. _bPrentice-Hall _c1995. |
||
| 300 |
_a738 p. : _bill. ; _c26 cm. |
||
| 504 | _aincludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 907 |
_a.b12215077 _b2023-07-07 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.135 .K47 1995 |
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| 914 | _avtls000228604 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12215077 |
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_c222919 _d222919 |
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