| 000 | 00925nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1984 xxu 00 eng | ||
| 020 | _a520510553X | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415.135 _b.K47 1987 |
||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems: _bcases and comments/ _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a4rd. ed. | ||
| 260 |
_aInc., Boston: _bAllyn and Bacon, _c1984 |
||
| 300 |
_a678 pages; _c24cm. |
||
| 500 | _aPrevious editions classed at HF5415.K453 | ||
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 650 | 0 |
_aMarketing _xManagement _xCase studies. |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 907 |
_a.b12215053 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.135 .K47 1987 |
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| 914 | _avtls000228602 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12215053 |
||
| 999 |
_c222917 _d222917 |
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