| 000 | 00870nam a2200265 a 4500 | ||
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| 005 | 20250930105619.0 | ||
| 008 | 981208s1996 xxk 00 eng | ||
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_a0749417846 _cRM63.56 |
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| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.L323 |
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| 100 | 0 |
_aLancaster, Geoffrey, _d1938- _954659 |
|
| 245 | 1 | 0 |
_aStrategic marketing planning and evaluation/ _cGeoffrey Lancaster and Lester Massingham. |
| 260 |
_aLondon: _bKogan Page, _c1996 |
||
| 300 |
_a187 p. : _bill. ; _c22 cm. |
||
| 440 | _aMarketing in action series. | ||
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 0 |
_aMarketing _xEvaluation. |
|
| 700 | 1 | _aMassingham, Lester. | |
| 907 |
_a.b1221503x _b2023-07-07 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415 .L323 |
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| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b1221503x |
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_c222915 _d222915 |
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