| 000 | 00829nam a2200265 a 4500 | ||
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| 005 | 20250930105619.0 | ||
| 008 | 981208s1996 xxk 00 eng | ||
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_a0749420960 _cRM80.35 |
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| 040 | _aUKM | ||
| 090 |
_aHF5415.13 _b.M332 1996 |
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| 100 | 1 |
_aMcDonald, Malcolm _940672 |
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| 245 | 1 | 0 |
_aStrategic marketing planning/ _cMalcolm McDonald. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon: _bKogan Page, _c1996 |
||
| 300 |
_a255 p. : _bill. ; _c24 cm. |
||
| 440 | _aThe Cranfield management series. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 907 |
_a.b12215028 _b2023-07-07 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13 .M332 1996 |
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| 990 | _aAI | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12215028 |
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