| 000 | 01062nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930105619.0 | ||
| 008 | 981208s1990 xxu 00 eng | ||
| 020 | _a025607898X | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.C6944 1990 |
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| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases and applications/ _cDavid W. Cravens, Charles W. Lamb. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, Ill.: _bIrwin, _c1990 |
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| 300 |
_axviii, 742 p. : _bill. ; _c25 cm. |
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| 500 | _aRev ed. of : Strategic marketing cases and applications. 2nd ed. 1986. | ||
| 500 | _aThe Two previous editions of this book were titled, Strategic marketing cases and applications. | ||
| 650 |
_aMarketing _xCase studies. |
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| 700 | 1 |
_aLamb, Charles W. _939800 |
|
| 700 | 1 | _aCravens, David W.. Strategic marketing cases and applications. | |
| 907 |
_a.b12214991 _b2023-07-07 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415 .C6944 1990 |
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| 914 | _avtls000228596 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12214991 |
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| 999 |
_c222911 _d222911 |
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