| 000 | 00901nam a2200265 a 4500 | ||
|---|---|---|---|
| 005 | 20250930105619.0 | ||
| 008 | 981208s1993 xxu 00 eng | ||
| 020 | _a0256105316 | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.C6944 1993 |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing management cases/ _cDavid W. Cravens, Charles W. Lamb. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill.; _bIrwin, _c1993 |
||
| 300 |
_a900 p. : _bill. ; _c25 cm. |
||
| 500 | _a'Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990' - verso. | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 |
_aLamb, Charles W. _939800 |
|
| 907 |
_a.b1221498x _b2023-07-07 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415 .C6944 1993 |
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| 914 | _avtls000228595 | ||
| 990 | _aNY | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1221498x |
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| 999 |
_c222910 _d222910 |
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