| 000 | 01108nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1992 xxk 00 eng c | ||
| 020 |
_a0750617802 _cRM85.98 |
||
| 040 | _aUKM | ||
| 090 |
_aHF5415.13 _b.W5384 |
||
| 100 | 1 | _aWilson, R. M. S. (Richard Malcolm Sano) | |
| 245 | 1 | 0 |
_aStrategic marketing management: _bplanning, implementation and control/ _cRichard M. S. Wilson and Coloin Gilligan with David J. Pearson. |
| 260 |
_aOxford: _bButterworth-Heinemann, _c1992. |
||
| 300 |
_a644 p. : _b ill. ; _c 29 cm. |
||
| 440 | _aThe Marketing series. | ||
| 500 | _a'Published in association with the Chartered Institute of Marketing'. | ||
| 504 | _areferences p. 616-634. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aGilligan, Colin. | |
| 700 | 1 | _aPearson, David J. | |
| 711 | 2 | _aChartered Institute of Marketing. | |
| 907 |
_a.b12214978 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13 .W5384 |
||
| 914 | _avtls000228594 | ||
| 990 | _agab | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12214978 |
||
| 999 |
_c222909 _d222909 |
||