| 000 | 00910nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1997 xxk 00 eng | ||
| 020 |
_a0749420138 _cRM136.46 |
||
| 040 | _aUKM | ||
| 090 |
_aHF5415.123 _b.S66 |
||
| 100 | 1 | _aSmith, Paul | |
| 245 | 1 | 0 |
_aStrategic marketing communications: _bnew ways to build and integrate communication/ _cPaul Smith, Chris Berry and Alan Pulford. |
| 260 |
_aLondon: _bKogan Page, _c1997 |
||
| 300 |
_a290 p. ; _c 25 cm. |
||
| 650 | _aCommunication in marketing. | ||
| 650 | _aMarketing management. | ||
| 650 | _aSuccess in business. | ||
| 700 | 1 | _aBerry, Chris. | |
| 700 | 1 | _aPulford, Alan. | |
| 907 |
_a.b12214930 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.123 .S66 |
||
| 914 | _avtls000228590 | ||
| 990 | _asbs | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12214930 |
||
| 999 |
_c222905 _d222905 |
||