| 000 | 00964nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080750.0 | ||
| 008 | 981208s1982 xxu 00 eng d | ||
| 020 | _a0256026459 | ||
| 039 | 9 |
_a201703291007 _bhaiyati _c200012121804 _djoriah _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415.135 _b.C72 |
||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin, _c1982. |
||
| 300 |
_a485 p. : _bill. ; _c24 cm. |
||
| 440 | _aThe Irwin series in marketing. | ||
| 500 | _aIncludes index | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 | _aMarketing management. | |
| 907 |
_a.b12214905 _b2023-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.135 .C72 |
||
| 914 | _avtls000228587 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12214905 |
||
| 999 |
_c222902 _d222902 |
||