| 000 | 00816nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20250930105619.0 | ||
| 008 | 981208s1978 enk 00 eng d | ||
| 020 | _a0852270666 | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.R556 |
||
| 100 | 1 | _aRobertson, Andrew | |
| 245 | 1 | 0 |
_aStrategic marketing: _ba business response to consumerism / _cby Andrew Robertson. |
| 260 |
_aLondon: _bAssociated Business Programmes, _c1978 |
||
| 300 |
_axxxi,152 pages; _c23cm. |
||
| 440 | _aBusiness and society series | ||
| 504 | _aIndex | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aConsumer protection. | |
| 907 |
_a.b12214875 _b2023-07-06 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .R556 |
||
| 914 | _avtls000228584 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _genk _y0 _z.b12214875 |
||
| 999 |
_c222899 _d222899 |
||