| 000 | 00802nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1976 xxua 00 eng d | ||
| 020 | _a0882440918 | ||
| 040 | _aUKM | ||
| 090 |
_aHF5823 _b.S865 |
||
| 245 | 1 | 0 |
_aStrategic advertising decisions : _bselected readings / _cRonald D. Michman, Donald W. Jugenheimer. |
| 260 |
_aColumbus, Ohio: _bGrid, _c1976. |
||
| 300 |
_axiii, 421 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 | _aMichman, Ronald D. | |
| 700 | 1 | _aJugenheimer, Donald W. | |
| 907 |
_a.b12213809 _b2023-12-04 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5823 .S865 |
||
| 914 | _avtls000228474 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b12213809 |
||
| 999 |
_c222792 _d222792 |
||