| 000 | 00971nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250914080133.0 | ||
| 008 | 981208s1975 xxk 00 eng | ||
| 020 | _a0220992223 | ||
| 040 | _aUKM | ||
| 090 | _aHF5823.B728 1975 | ||
| 090 | _a00008014967 | ||
| 100 | 1 | _aBroadbent, Simon, 1927- | |
| 245 | 1 | 0 |
_aSpending advertising money _c: an introduction to media planning, media buying and the uses of media research / by Simon Broadbent. |
| 250 | _aCompletely revised 2nd ed. | ||
| 260 |
_aBusiness Books : London: _c1975. |
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| 300 |
_axi, 368 p. : ill. ; _c 23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising media planning | ||
| 650 |
_aAdvertising _xCosts |
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| 650 |
_aAdvertising _xResearch |
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| 907 |
_a.b12187082 _b2023-10-17 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5823.B728 1975 |
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| 914 | _avtls000225754 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12187082 |
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| 999 |
_c220148 _d220148 |
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