| 000 | 01004nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1982 us 00 eng d | ||
| 090 |
_aHF5438.25 _b.R87 1982 |
||
| 100 | 1 |
_aRussell, Frederic A. (Frederic Arthur), _d1886-1973, _eauthor. |
|
| 245 | 1 | 0 |
_aSelling _b: principles and practices / _cFrederic A. Russell, Frank H. Beach, Richard H. Buskirk. |
| 250 | _a11th edition. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1982. |
||
| 300 |
_a560pages : _billustrations ; _c25cm. |
||
| 440 | _aMcGraw-Hill series in marketing | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aSelling. | |
| 700 | 1 |
_aBeach, Frank H. (Frank Herman), _d1895-1967, _eauthor. _935155 |
|
| 700 | 1 |
_aBuskirk, Richard H. _q(Richard Hobart), _d1927-, _eauthor. _950766 |
|
| 907 |
_a.b12091078 _b2022-07-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5438.25 .R87 1982 |
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| 914 | _avtls000215967 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b12091078 |
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| 999 |
_c210606 _d210606 |
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