| 000 | 00771nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1988 xxk b 001 eng | ||
| 020 | _a0434908991 | ||
| 040 | _aUKM | ||
| 090 | _aHF5438.25.J43 | ||
| 100 | 1 | _aJefkins, Frank | |
| 245 | 1 | 4 |
_aThe secrets of successful direct response marketing \ _cFrank Jefkins. |
| 260 |
_aOxford : _bHeinemann Professional, _c 1988. |
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| 300 |
_a205p. : _c 23 cm. |
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| 500 | _aIncludes index | ||
| 504 | _aBibliography: p.188-189 | ||
| 650 | _aDirect mail marketing | ||
| 907 |
_a.b12076107 _b2022-10-21 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5438.25.J43 |
||
| 914 | _avtls000214441 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b12076107 |
||
| 999 |
_c209114 _d209114 |
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