| 000 | 00899nam a2200265 a 4500 | ||
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| 005 | 20250930091652.0 | ||
| 008 | 981208s1978 us a 00 eng | ||
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_a200609011619 _blaili _y08-18-1999 _zload |
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| 090 | _aHF5415.13.M3 1978 | ||
| 090 |
_aHF5415.13 _b.M3 1978 |
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| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _949852 |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy |
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Ill. : _bRichard D. Irwin, _c1978 |
||
| 300 |
_a767 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aMarketing management | |
| 907 |
_a.b10188940 _b2020-10-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M3 1978 |
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| 914 | _avtls000019797 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _g _y0 _z.b10188940 |
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| 999 |
_c20911 _d20911 |
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