000 00759nam a2200241 a 4500
008 981208s1994 xxka 00 eng
010 _a94-2296
020 _a0566074508
040 _aUKM
090 _aHF5438.5
_b.P48
100 1 _aPetersen, Christian,
_d1942-
_945510
245 1 0 _aSales promotion in postmodern marketing /
_cChristian Petersen and Alan Toop.
260 _aAldershot
_bGower,
_c1994.
300 _a192 p. : ill. ; 30 cm.
650 _aSales promotion
650 _aMarketing
_960389
700 1 _aToop, Alan
907 _a.b12049918
_b2022-06-23
_c2019-11-12
942 _c01
_n0
_kHF5438.5 .P48
914 _avtls000211786
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxk
_y0
_z.b12049918
999 _c206504
_d206504