000 00792nam a2200241 a 4500
008 981208s1979 enka 00 eng d
020 _a0852272170
040 _aUKM
090 _aHF5438.5
_b.P47
100 1 _aPetersen, Christian,
_d1942-
_945510
245 1 0 _aSales promotion in action / by Christian Petersen.
260 _aLondon
_bAssociated Business Press,
_c1979.
300 _ax,271p, 16 p of plates ill, facsims, forms 26cm
504 _aIndex
650 _aSales promotion
650 _aAdvertising
907 _a.b12049906
_b2022-06-23
_c2019-11-12
942 _c01
_n0
_kHF5438.5 .P47
914 _avtls000211785
991 _aF S Kemasyarakatan dan Kemanusiaan
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_genk
_y0
_z.b12049906
999 _c206503
_d206503