| 000 | 00784nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250914072530.0 | ||
| 008 | 981208s1984 us 00 eng d | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 |
_aHF5415.13 _b.R363 |
||
| 245 | 1 | 0 |
_aReadings in marketing management : _ba strategic perspective / _ccompiled by Barry Berman, Joel R. Evans |
| 260 |
_aNew York : _bWiley, _c1984 |
||
| 300 |
_a380 p. ; _c24 cm. |
||
| 504 | _aIncludes indexes | ||
| 650 | 0 |
_aMarketing _xManagement _xAddresses, essays, lectures |
|
| 700 | 1 | _aBerman, Barry | |
| 700 | 1 | _aEvans, Joel R. | |
| 907 |
_a.b11966075 _b2022-01-20 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13 .R363 |
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_at _b1999-05-08 _cm _da _feng _gnyu _y0 _z.b11966075 |
||
| 999 |
_c198153 _d198153 |
||