| 000 | 01187nam a2200361 a 4500 | ||
|---|---|---|---|
| 005 | 20250914072523.0 | ||
| 008 | 981208s1979 xxu 00 eng | ||
| 010 | _a78-13228 | ||
| 020 | _a047103021X | ||
| 035 | _a42069 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 043 | _an-us--- | ||
| 090 | _aHC110.C6R4[00008009979] | ||
| 090 | _aHC110 | ||
| 245 | 1 | 0 |
_aReadings in consumer behavior _bindividuals, groups, and organizations _cedited by Melanie Wallendorf, Gerald Zaltman |
| 260 |
_aNew York _bWiley _c1979 |
||
| 300 | _axvi, 473 p. : ill. ; 24 cm | ||
| 440 | _aTheories in marketing series | ||
| 504 | _aIncludes bibliographies and index | ||
| 590 | _a6 | ||
| 650 |
_aConsumers _xUnited States _xAddresses, essays, lectures |
||
| 650 |
_aConsumer protection _xUnited States _xAddresses, essays, lectures |
||
| 700 | 1 | _aWallendorf, Melanie | |
| 700 | 1 | _aZaltman, Gerald | |
| 907 |
_a.b11964972 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHC110.C6R4[00008009979] |
||
| 914 | _avtls000203093 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11964972 |
||
| 999 |
_c198043 _d198043 |
||