| 000 | 01049nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930104442.0 | ||
| 008 | 981208s1978 us 00 eng d | ||
| 010 | _a78-52940 | ||
| 020 | _a0256020507 | ||
| 035 | _a45416 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 | _aHF5415.R334 1978 | ||
| 090 | _aHF5415 | ||
| 245 | 1 | 0 |
_aReadings in basic marketing _cedited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz |
| 250 | _aRev. ed | ||
| 260 |
_aHomewood, Ill _bR. D. Irwin _c1978 |
||
| 300 | _aviii, 427 p ill 23 cm | ||
| 504 | _aIncludes bibliographical references | ||
| 590 | _a1 | ||
| 650 |
_aMarketing _xAddresses, essays, lectures |
||
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _949852 |
|
| 700 | 1 | _aGrashof, John F. | |
| 700 | 1 | _aBrogowicz, Andrew A. | |
| 907 |
_a.b11964728 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.R334 1978 |
||
| 914 | _avtls000203068 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b11964728 |
||
| 999 |
_c198018 _d198018 |
||