| 000 | 00942nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1987 xxu b 001 eng | ||
| 020 | _a0256036438 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.E65 1987 |
||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy: _bmanaging the marketing communications process/ _cJames F.Engel,Marting R.Warshaw,Thomas C.Kinnear. |
| 250 | _a6th edition. | ||
| 260 |
_aHomewood,Illinois: _bRichard D.Irwin, _c1987. |
||
| 300 |
_a621p.; _c 24 cm. |
||
| 440 | _aThe Irwin series in marketing. | ||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKinnear, Thomas C., 1943. | |
| 907 |
_a.b1189846x _b2021-09-10 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .E65 1987 |
||
| 914 | _avtls000196320 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1189846x |
||
| 999 |
_c191423 _d191423 |
||