| 000 | 01068nam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1983 xxua b 001 eng | ||
| 020 | _a025602846X | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.E65 1983 |
||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy: _bmanaging the marketing communications process/ _cJames F. Engel, Martin R. Warshaw & Thomas C. Kinnear. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill:. _bRichard D. Irwin, _c1983. |
||
| 300 |
_a655p. (4)p. of plates.: _bill.(some col.). ; _c25 cm. |
||
| 440 | _aThe Irwin series in marketing. | ||
| 500 | _aIncludes bibliographical references & index. | ||
| 650 |
_aMarketing. _960389 |
||
| 650 | _aAdvertising. | ||
| 650 | _aMarketing management. | ||
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 | _aKinnear, Thomas C., 1943- | |
| 907 |
_a.b11898458 _b2021-09-10 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .E65 1983 |
||
| 914 | _avtls000196319 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11898458 |
||
| 999 |
_c191422 _d191422 |
||