| 000 | 01045nam a2200301 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1979 xxua b 001 eng | ||
| 020 | _a0256021562 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.E65 1979 |
||
| 100 | 1 | _aEngel, James F | |
| 245 | 1 | 0 |
_aPromotional strategy: _bmanaging the marketing communications process/ _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill: _bR. D. Irwin, _c1979. |
||
| 300 |
_axiv, 755 p. : 2 leaves of plates: _bill.; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aMarketing management. | |
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 | _aKinnear, Thomas C, b.1943 | |
| 907 |
_a.b11898446 _b2021-09-10 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .E65 1979 |
||
| 914 | _avtls000196318 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11898446 |
||
| 999 |
_c191421 _d191421 |
||