| 000 | 00929nam a2200289 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1975 xxua b 001 eng | ||
| 020 | _a0256016364 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415 _b.E65 1975 |
||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy/ _cJames F. Engel, Hugh G. Wales, Martin R. Warshaw. |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, Ill: _bR. D. Irwin, _c1975. |
||
| 300 |
_axiii, 650 p.: _bill.; 24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aMarketing management. | |
| 700 | 1 | _aWales, Hugh G. | |
| 700 | 1 | _aWarshaw, Martin R. | |
| 907 |
_a.b11898434 _b2021-09-10 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415 .E65 1975 |
||
| 914 | _avtls000196317 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11898434 |
||
| 999 |
_c191420 _d191420 |
||