| 000 | 00848nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1986 xxua 00 eng | ||
| 020 | _a0030694140 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415.123 _b.S54 |
||
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aPromotion management and marketing communications/ _cTerence A. Shimp, M. Wayne Delozier. |
| 260 |
_aChicago: _bThe Dryden Press, _c1986. |
||
| 300 |
_a633 p.: _bill.; _c 24 cm. |
||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aDirect marketing. | |
| 700 | 1 | _aDelozier, M. Wayne. | |
| 907 |
_a.b1189832x _b2021-09-08 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.123 .S54 |
||
| 914 | _avtls000196306 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1189832x |
||
| 999 |
_c191409 _d191409 |
||