000 00963nam a2200277 a 4500
005 20250914070912.0
008 981208s1967 xxu bi 001 0 eng
039 9 _a201412051115
_blan
_c200011241733
_drahimi
_y08-18-1999
_zload
040 _dUKM
090 _aHF5821
_b.B634
100 1 _aBoyd, Harper W.
_eauthor.
245 1 0 _aPromotion :
_ba behavioral view /
_cHarper W. Boyd, Jr., Sidney J. Levy.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall ,
_c1967.
300 _a115 p. ;
_c23 cm.
440 0 _aPrentice-Hall foundations of marketing series.
504 _aIncludes index and bibliographical references.
650 0 _aAdvertising.
650 0 _aSales promotion.
650 0 _aCommunication.
700 1 _aLevy, Sidney J,
_d1921.
907 _a.b11898239
_b2021-09-25
_c2019-11-12
942 _c01
_n0
_kHF5821 .B634
914 _avtls000196297
991 _aFakulti Ekonomi
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
_y0
_z.b11898239
999 _c191400
_d191400