000 01307nam a2200325 a 4500
005 20250930104036.0
008 981208s1989 xxu 00 eng
020 _a0939783010
039 9 _a200109101327
_broha
_y08-18-1999
_zload
040 _aUKM
090 _aHF5411
_b.B52 1989 kat sem
111 2 _aAcademy of Marketing Science.
_bInternational Conference
_n(4th :
_d1989 :
_cSingapore).
_951881
245 1 0 _aProceedings of the Fourth Bi-Annual International Conference of the Academy of Marketing Science, July 16-19, 1989, Singapore/
_cWilliam Lazer, Eric H. Shaw, Chow-Hou Wee.
260 _aBoca Raton. Florida:
_bAcademy of Marketing Science,
_c1989.
300 _a419 p. ;
_c28 cm.
440 _aInternational conference series
_vv.IV
500 _aCover title'World marketing Congress'
610 2 _aAcademy of Marketing Science.
_958163
650 0 _aMarketing
_xCongresses.
650 0 _aMarketing
_xMalaysia
_xCongresses.
711 1 _aLazer, William.
711 1 _aShaw, Eric H.
711 2 _aShow-Hou, Wee
740 _aWorld Marketing Congress
907 _a.b11880934
_b2024-11-18
_c2019-11-12
942 _c2
_n0
_kHF5411 .B52 1989 kat sem
914 _avtls000194534
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
_cm
_da
_feng
_gxxu
_y0
_z.b11880934
999 _c189677
_d189677