| 000 | 00883nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1997 xxua b 001 eng | ||
| 020 |
_a0137222998 _cRM142.80 |
||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF1416 _b.K443 |
||
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aPrinciples of global marketing/ _cWarren J. Keegan, Mark C. Green. |
| 260 |
_aUpper Saddle River, N. J.: _bPrentice-Hall, _c1997. |
||
| 300 |
_a521 p. : _bill. ; _c 25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aExport marketing _xManagement |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 700 | 1 | _aGreen, Mark C. | |
| 907 |
_a.b11861320 _b2021-07-07 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF1416 .K443 |
||
| 914 | _avtls000192526 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11861320 |
||
| 999 |
_c187725 _d187725 |
||