| 000 | 01110nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930103843.0 | ||
| 008 | 981208s1978 enk 00 eng d | ||
| 020 | _a0434903620 | ||
| 039 | 9 |
_a199911012011 _bsanusi _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 043 | _ae-uk--- | ||
| 090 |
_aHF5813 _b.G7P7 |
||
| 245 | 1 | 4 |
_aThe Practice of advertising / _cedited by Norman A. Hart and James O'Connor. |
| 260 |
_aLondon : _bHeinemann for the CAM Foundation and the Institute of Marketing, _c1978. |
||
| 300 |
_axxiii,196 p. : _bill. ; _c24 cm |
||
| 504 | _aBibl. - Index | ||
| 650 | 0 |
_aAdvertising _zUnited Kingdom. _962227 |
|
| 700 | 1 | _aHart, Norman A. (Norman Arthur). | |
| 700 | 1 | _aO'Connor, James, 1918- | |
| 700 | 2 | _aCommunication Advertising and Marketing Education Foundation. | |
| 700 | 2 | _aInstitute of Marketing. | |
| 907 |
_a.b11839260 _b2021-06-21 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5813 .G7P7 |
||
| 914 | _avtls000190276 | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _genk _y0 _z.b11839260 |
||
| 999 |
_c185522 _d185522 |
||