| 000 | 01161nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1993 xxka38 00mueng | ||
| 020 |
_cRM2700 pt.1 _cRM2700 pt.2 |
||
| 039 | 9 |
_a200606051456 _bnorliah _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 |
_avideo HF5415 _b.K68 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPhilip Kotler on competitive marketing _h[videorecording]. |
| 260 |
_aLondon: _bVideo Arts, _c1993. |
||
| 300 |
_a3 videocassettes (U-matic) (120 min.): _bsd.,col.; _c/4 in. + _e5 booklets. |
||
| 520 | _aThe videos talks about products or services which must be distinguished from those of competitors and those differences communicated effectively. | ||
| 590 | _aBackup available in VHS. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 740 |
_aNew directions in segmenting and targeting _h[videorecording]; _nj.1 |
||
| 740 |
_aNew directions in differentiating & positioning _h[videorecording]; _nj.2 |
||
| 907 |
_a.b11759471 _b2021-02-18 _c2019-11-12 |
||
| 942 |
_c3 _n0 _kvideo HF5415 .K68 |
||
| 914 | _avtls000182137 | ||
| 990 | _am | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b11759471 |
||
| 999 |
_c177563 _d177563 |
||