| 000 | 01049nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930103433.0 | ||
| 008 | 981208s1981 nyu 00 eng d | ||
| 020 | _a0471045543 | ||
| 035 | _a146648 | ||
| 039 | 9 |
_y08-18-1999 _zload |
|
| 090 | _aHF5415.S36148 | ||
| 090 | _aHF5415 | ||
| 100 | 1 | _aSchwerin, Horace S. 1914- | |
| 245 | 1 | 0 |
_aPersuasion in marketing _bthe dynamics of marketing's great untapped resource _cHorace S. Schwerin and Henry H. Newell foreword by Mary Wells Lawrence |
| 260 |
_aNew York _bWiley _c1981 |
||
| 300 | _axiii,259p ill 24cm | ||
| 504 | _aBibliography: p.240-249 | ||
| 590 | _a2 | ||
| 650 |
_aMarketing _960389 |
||
| 650 | _aPersuasion (Psychology) | ||
| 700 | 1 | _aNewell, Henry H. 1914- | |
| 907 |
_a.b11750017 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.S36148 |
||
| 914 | _avtls000181172 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aJab. Antropologi dan Sosiologi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gnyu _y0 _z.b11750017 |
||
| 999 |
_c176619 _d176619 |
||