| 000 | 00874nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20250914064338.0 | ||
| 008 | 981208s1983 xxua 00 0 eng d | ||
| 040 | _aUKM | ||
| 090 |
_aHF5415.13 _b.P38 1983 |
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| 245 | 0 | 0 |
_aPerspectives on strategic marketing management / _c[edited by] Roger A. Kerin, Robert A. Peterson. |
| 250 | _aSecond edition. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _c1983. |
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| 300 |
_a483 pages : _billustrations ; _c24 cm. |
||
| 650 | 0 |
_aMarketing management _xAddresses, essays, lectures. |
|
| 700 | 1 | _aKerin, Roger A. | |
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944-. |
|
| 907 |
_a.b1174957x _b2020-12-21 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13 .P38 1983 |
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| 914 | _avtls000181128 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1174957x |
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| 999 |
_c176575 _d176575 |
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