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|---|---|---|---|
| 005 | 20250913105530.0 | ||
| 008 | 981208s1975 enka b 001 0 eng d | ||
| 020 | _a0220697302 | ||
| 039 | 9 |
_a200602202118 _bzaina _y08-18-1999 _zload |
|
| 090 | _aHF5827.L66 | ||
| 090 | _aHF5827 | ||
| 100 | 1 | _aLovell, Mark | |
| 245 | 1 | 0 |
_aAssessing the effectiveness of advertising / _cby Mark Lovell and Jack Potter |
| 260 |
_aLondon : _bBusiness Books, _c1975 |
||
| 300 |
_axvi, 281 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes index and bibliographies : p. 273-275 | ||
| 650 | 0 |
_aAdvertising _xEvaluation |
|
| 700 | 1 | _aPotter, Jack | |
| 907 |
_a.b10145552 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5827.L66 |
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| 914 | _avtls000015278 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Sains Kemasyarakatan dan Kemanusiaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _genk _y0 _z.b10145552 |
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| 999 |
_c16579 _d16579 |
||