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| 008 | 981208s1990 xxua 000 0 eng | ||
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_a201909182201 _bnikzal _y08-18-1999 _zload |
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| 090 | _aHF5415.1.T44 | ||
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_aHF5415.1 _b.T44 |
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| 100 | 1 | _aTedlow, Richard S. | |
| 245 | 1 | 0 |
_aNew and improved : _bthe story of mass marketing in America / _cRichard S. Tedlow. |
| 260 |
_aNew York : _bBasic Books, _c1990. |
||
| 300 |
_axi, 481 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references : p. 441-446. | ||
| 650 | 0 |
_aMarketing _zUnited States _xHistory. |
|
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. |
|
| 907 |
_a.b11574094 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.1.T44 |
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| 914 | _avtls000163246 | ||
| 990 | _ahasni | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11574094 |
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| 999 |
_c159063 _d159063 |
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