| 000 | 01238nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250914014258.0 | ||
| 008 | 981208s1977 xxu 00 eng | ||
| 020 | _a0877570922 | ||
| 039 | 9 |
_a201906040846 _bhayat _y08-18-1999 _zload |
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| 040 | _aWaU | ||
| 090 | _aHF5415.15.M84 | ||
| 090 |
_aHF5415.15 _b.M84 |
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| 245 | 0 | 0 |
_aMultinational product management / _cedited by Warren J. Keegan and Charles S. Mayer. |
| 260 |
_aChicago : _bAmerican Marketing Association, _c1977. |
||
| 300 |
_avi, 184 p. ; _c23 cm. |
||
| 500 | _aProceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association. | ||
| 504 | _aIncludes bibliographical references. | ||
| 590 | _a1. | ||
| 650 | 0 |
_aProduct management _vCongresses. |
|
| 650 | 0 |
_aExport marketing _xCongresses |
|
| 700 | 1 | _aKeegan, Warren J. | |
| 700 | 1 | _aMayer, Charles S. | |
| 710 | 2 | _aMarketing Science Institute. | |
| 710 | 2 | _aAmerican Marketing Association. | |
| 907 |
_a.b11534783 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.15.M84 |
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| 914 | _avtls000159155 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11534783 |
||
| 999 |
_c155136 _d155136 |
||