| 000 | 01022nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930102343.0 | ||
| 008 | 981208s1973 xxu 00 eng | ||
| 020 | _a0030919150 | ||
| 039 | 9 |
_a201906031004 _brobiah _y08-18-1999 _zload |
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| 040 | _aUKM | ||
| 090 | _aHF5415.3.G697 | ||
| 090 |
_aHF5415.3 _b.G697 |
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| 100 | 1 | _aGreen, Paul E. | |
| 245 | 1 | 0 |
_aMultiattribute decisions in marketing _c: a measurement approach by Paul E. Green and Yoram Wind. With contributions by J. Douglas Carroll. |
| 260 |
_aHinsdale, Ill. _bDryden Press _c1973. |
||
| 300 | _axvii, 396 p.: illus.; 24 cm. | ||
| 504 | _aBibliography: p. 374-387. | ||
| 650 |
_aDecision making. _959541 |
||
| 650 | _aMotivation research (Marketing). | ||
| 650 |
_aMarketing research. _960390 |
||
| 700 | 1 | _aWind, Yoram. | |
| 907 |
_a.b11533031 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.3.G697 |
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| 914 | _avtls000158950 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11533031 |
||
| 999 |
_c154963 _d154963 |
||