| 000 | 00931nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20250930102216.0 | ||
| 008 | 981208s1975 xxua bi 001 0 eng | ||
| 020 | _a002426590X | ||
| 039 | 9 |
_a201812171207 _blan _c200104251830 _dbedah _y08-18-1999 _zload |
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| 040 | _dUKM | ||
| 090 | _aHF5415.W4 1975 | ||
| 090 |
_aHF5415 _b.W4 1975 |
||
| 100 | 1 |
_aWesting, J. Howard _q(John Howard), _d1911- |
|
| 245 | 1 | 0 |
_aModern marketing thought / _cJ. Howard Westing, Gerald Albaum. |
| 260 |
_aNew York : _bMacMillan, _c1975. |
||
| 300 |
_axiii, 525 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 | _aAlbaum, Gerald S. | |
| 907 |
_a.b11501741 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.W4 1975 |
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| 914 | _avtls000155675 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11501741 |
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| 999 |
_c151837 _d151837 |
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