| 000 | 01044nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250930102216.0 | ||
| 008 | 981208s1991 xxua bi 001 0 eng | ||
| 020 | _a0538812214 | ||
| 039 | 9 |
_a201812171205 _blan _c200104251829 _dbedah _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.122.H86 | ||
| 090 |
_aHF5415.122 _b.H86 |
||
| 100 | 1 | _aHunt, Shelby D. | |
| 245 | 1 | 0 |
_aModern marketing theory : _bcritical issues in the philosophy of marketing science / _cShelby D. Hunt. |
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _c1991. |
||
| 300 |
_ax, 499 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references : (p. 449-478) and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing research. _960390 |
|
| 650 | 0 | _aPhilosophy, Modern. | |
| 650 | 0 | _aPositivism. | |
| 907 |
_a.b1150173x _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.122.H86 |
||
| 914 | _avtls000155674 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b1150173x |
||
| 999 |
_c151836 _d151836 |
||