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| 005 | 20250930102216.0 | ||
| 008 | 981208s1980 xxua bi 001 0 eng | ||
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| 040 | _dUKM | ||
| 090 | _aHF5415.M545 1980 | ||
| 090 |
_aHF5415 _b.M545 1980 |
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| 245 | 0 | 0 |
_aModern marketing management / _cBurton Marcus ... [et al.] |
| 250 | _aRev ed. | ||
| 260 |
_aNew York : _bRandom House, _c1980. |
||
| 300 |
_axxii, 709 p. : _bill. ; _c24 cm. |
||
| 500 | _aFirst ed. published in 1975 under title : Modern marketing. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 | _aMarketing management. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aBurton, Marcus. | |
| 907 |
_a.b11501716 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.M545 1980 |
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| 914 | _avtls000155672 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11501716 |
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