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005 20250930102216.0
008 981208s1983 xxka bi 001 0 eng
020 _a0712128026
039 9 _a201812171129
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_dbedah
_y08-18-1999
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040 _dUKM
090 _aHF5415.J43
090 _aHF5415
_b.J43
100 1 _aJefkins, Frank,
_d1920-
245 1 0 _aModern marketing /
_cFrank Jefkins.
260 _aPlymouth :
_bMacdonald & Evans,
_c1983.
300 _aix, 262 p. :
_bill. ;
_c18 cm.
440 4 _aThe M & E handbook series.
_953395
504 _aIncludes bibliographical references : (p. 239-240) and index.
650 0 _aMarketing.
_960389
907 _a.b11501686
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5415.J43
914 _avtls000155669
991 _aFakulti Pengurusan Perniagaan
998 _at
_b1999-05-08
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_y0
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999 _c151831
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