| 000 | 01005nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101850.0 | ||
| 008 | 981208s1963 xxu 00 eng | ||
| 010 | _a62-019764 | ||
| 035 | _a401463 | ||
| 039 | 9 |
_a201806041433 _badibah _y08-18-1999 _zload |
|
| 040 | _aWaOTC | ||
| 043 | _an-us--- | ||
| 090 | _aHF5813.U6L8 | ||
| 090 |
_aHF5813.U6 _bL8 |
||
| 100 | 1 |
_aLucas, Darrell Blaine, _d1902- |
|
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness / _cby Darrell Blaine Lucas and Steuart Henderson Britt |
| 260 |
_aNew York : _bMcGraw-Hill, _c1963 |
||
| 300 |
_a399 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliography. | ||
| 590 | _a1 | ||
| 650 | 0 |
_aAdvertising _zUnited States _961805 |
|
| 700 | 1 |
_aBritt, Steuart Henderson, _d1907- |
|
| 907 |
_a.b11432408 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5813.U6L8 |
||
| 914 | _avtls000148535 | ||
| 991 | _aFakulti Ekonomi | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11432408 |
||
| 999 |
_c144920 _d144920 |
||