| 000 | 01114nam a2200337 a 4500 | ||
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| 005 | 20250930101728.0 | ||
| 008 | 981208s1993 xxu 00 eng | ||
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_a201803090953 _bidah _y08-18-1999 _zload |
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| 090 | _aHF5415.2.T83 1993 | ||
| 090 |
_aHF5415.2 _b.T83 1993 |
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| 100 | 1 | _aTull, Donald S | |
| 245 | 1 | 0 |
_aMarketing research _bmeasurement and method _ba text with cases _cDonald S. Tull, Del I. Hawkins |
| 250 | _a6th ed. | ||
| 260 |
_aNew York _bMacMillan _c1993 |
||
| 300 | _axviii, 863 p. : ill. ; 25 cm. | ||
| 500 | _aEarlier edition entitled: Marketing research : meaning, measurement and method, 1976 | ||
| 590 | _a1 | ||
| 650 |
_aMarketing research _960390 |
||
| 650 |
_aMarketing research _xCase studies |
||
| 700 | 1 |
_aHawkins, _bDel I. |
|
| 907 |
_a.b11403159 _b2020-10-15 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.T83 1993 |
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| 914 | _avtls000145529 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11403159 |
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| 999 |
_c142004 _d142004 |
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