| 000 | 01045nam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 981208s1980 nyu 00 eng d | ||
| 020 | _a0029796407 (International ed.) | ||
| 039 | 9 |
_a201803090953 _bidah _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 |
_aHF5415.2 _b.T83 1980 |
||
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research _bmeasurement and method _ba text with cases _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a2d ed. | ||
| 260 |
_aNew York _bMacMillan _c1980. |
||
| 300 |
_axvii, 796 p. _bill. _c25 cm. |
||
| 500 | _aEarlier edition entitled: Marketing research : meaning, measurement and method, 1976. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing research. _960390 |
||
| 650 |
_aMarketing research _xCase studies. |
||
| 700 | 1 |
_aHawkins, _bDel I. |
|
| 907 |
_a.b11403147 _b2023-03-14 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.2 .T83 1980 |
||
| 914 | _avtls000145528 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gnyu _y0 _z.b11403147 |
||
| 999 |
_c142003 _d142003 |
||