| 000 | 00964nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930101726.0 | ||
| 008 | 981208s1988 xxk 00 eng | ||
| 020 | _a0434910929 | ||
| 035 | _a400246 | ||
| 039 | 9 |
_a201803081137 _bidah _y08-18-1999 _zload |
|
| 090 | _aHF5415.L32 | ||
| 090 |
_aHF5415 _b.L32 |
||
| 100 | 1 |
_aLancaster, Geoffrey, _d1938- _954659 |
|
| 245 | 1 | 4 |
_aThe marketing primer _bkey issues and topics explained _cGeoff Lancaster and Lester Massingham. |
| 260 |
_aOxford _bHeinemann Professional _c1988. |
||
| 300 | _a241p. 25cm. | ||
| 500 | _aIncludes index | ||
| 590 | _a1 | ||
| 650 |
_aMarketing _960389 |
||
| 700 | 1 | _aMassingham, Lester | |
| 907 |
_a.b11402799 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.L32 |
||
| 914 | _avtls000145491 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gxxk _y0 _z.b11402799 |
||
| 999 |
_c141968 _d141968 |
||