| 000 | 00899nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012150.0 | ||
| 008 | 981208s1988 xxu 00 eng | ||
| 020 |
_a0875842038 _cRM |
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_a201804021056 _bbaiti _y08-18-1999 _zload |
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| 040 | _aUKM | ||
| 090 | _aHF5415.B616 | ||
| 090 |
_aHF5415 _b.B616 |
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| 100 | 1 | _aBonoma, Thomas V. | |
| 245 | 1 | 0 |
_aMarketing performance assessment _cThomas V. Bonoma, Bruce H. Clark |
| 260 |
_aBoston, Mass.: _bHarvard Business School Press, _c1988 |
||
| 300 |
_a202 p. : _bill. ; _c26 cm. |
||
| 590 | _a1 | ||
| 650 |
_aMarketing _xEvaluation |
||
| 700 | 1 | _aClark, Bruce H., 1958- | |
| 907 |
_a.b11402568 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.B616 |
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| 914 | _avtls000145468 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
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_at _b1999-05-08 _cm _da _feng _gxxu _y0 _z.b11402568 |
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| 999 |
_c141945 _d141945 |
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