| 000 | 01159nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012149.0 | ||
| 008 | 981208s1976 ilu 00 eng | ||
| 020 | _a025601843X | ||
| 039 | 9 |
_a201803150856 _bbaiti _y08-18-1999 _zload |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.13.M353 | ||
| 090 |
_aHF5415.13 _b.M353 |
||
| 245 | 1 | 0 |
_aMarketing management perspectives and applications _c/ edited by Robert B. Woodruff, Gerald E. Hills and David W. Cravens |
| 260 |
_aHomewood, Ill.: _bR.D. Irwin, _c1976 |
||
| 300 |
_aei, 433 p. : _bill. ; _c23 cm. |
||
| 500 | _a'Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making.' | ||
| 504 | _aIncludes bibliographical references. | ||
| 590 | _a1 | ||
| 650 |
_aMarketing _xManagement |
||
| 650 |
_aMarketing _xDecision making |
||
| 700 | 1 | _aWoodruff, Robert B | |
| 700 | 1 | _aHills, Gerald E | |
| 700 | 1 | _aCravens, David W | |
| 907 |
_a.b11402283 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M353 |
||
| 914 | _avtls000145439 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gilu _y0 _z.b11402283 |
||
| 999 |
_c141917 _d141917 |
||