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| 008 | 981208s1980 ilu 00 eng d | ||
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.B67 1980 | ||
| 090 |
_aHF5415.13 _b.B67 1980 |
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| 245 | 1 | 0 |
_aMarketing management casebook _cedited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr |
| 250 | _a3d ed | ||
| 260 |
_aHomewood, Ill : _bR. D. Irwin, _c1980 |
||
| 300 |
_aviii, 744 p. : _bill.; _c24 cm |
||
| 500 | _aPrevious (1976) ed. edited by H. W. Boyd and R. T. Davis | ||
| 590 | _a1 | ||
| 650 |
_aMarketing management _xCase studies |
||
| 700 | 1 | _aDavis, Robert T. (Robert Tyrrell) | |
| 700 | 1 | _aBoyd, Harper W | |
| 700 | 1 | _aWebster, Frederick E | |
| 700 | 1 | _aBoyd, Harper W. Marketing management casebook | |
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_a.b11402210 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.B67 1980 |
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| 914 | _avtls000145432 | ||
| 991 | _aFakulti Ekonomi | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _gilu _y0 _z.b11402210 |
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