| 000 | 01146nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250914012148.0 | ||
| 008 | 981208s1980 usua bi 001 0 eng | ||
| 020 |
_a0135581222 (pbk.) _c9.95 |
||
| 039 | 9 |
_a201803091103 _bbaiti _c201506220923 _dlan _y08-18-1999 _zload |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.13.M3524 1980 | ||
| 090 |
_aHF5415.13 _b.M3524 1980 |
||
| 245 | 0 | 0 |
_aMarketing management and strategy : _ba reader formerly Readings in marketing management / _cedited by Philip Kotler, Keith Cox. |
| 250 | _aRev. ed | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _c1980. |
||
| 300 |
_axii, 432 p.: _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references ad index. | ||
| 650 | 0 |
_aMarketing management _xAddresses, essays, lectures. |
|
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 | _aCox, Keith K. (Keith Kohn). | |
| 700 | 1 | _aKotler, Philip. Readings in marketing management. | |
| 907 |
_a.b11402192 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.M3524 1980 |
||
| 914 | _avtls000145430 | ||
| 991 | _aFakulti Pengurusan Perniagaan | ||
| 998 |
_at _b1999-05-08 _cm _da _feng _g _y0 _z.b11402192 |
||
| 999 |
_c141908 _d141908 |
||